Please visit http://promo.espn.go.com/espn/contests/infiniti/2011/ and vote for Coach John Calipari and Samaritan’s Feet.
For more information about Samaritan’s Feet visit http://www.samaritansfeet.org.
Who would pay $3 million for 30-seconds of fame? Every company who had a commercial air during the 2011 Superbowl did, and most aired their commercials more than once during the event.
As mass media quickly dwindles with DVR and online-streaming, advertisers are continually looking for ways to reach the masses.
Superbowl XLIV was the most-watched TV show in history, according to Yahoo Sports.
The Superbowl is the prime time for advertisers to get their message across to a lot of people at once.
CBS charges a premium for the coveted 30-second commercial spots, and advertisers are more than willing to pay it.
Not only are advertisers paying a hefty price to have their commercial aired during the Superbowl, they air their most creative, unique ads during it too.
People used to watch the Superbowl specifically for the game, but now more than ever, they are tuning in simply to watch the commercials.
Advertisers are getting their message out to millions of people at once, and consumers are getting the best of what the advertisers have to offer.
It’s a win-win situation.
Many companies are willing and able to spend $3 million for a 30 second commercial spot, yet others are not.
Don’t think those other big-name companies are missing out on the Superbowl action though, they’re not.
One strategy that companies have used for years is sending a commercial to CBS that does not fit regulations just so the commercial can be banned.
The company then promotes the fact that their commercial was banned from the Superbowl line-up, and uses it to gain publicity.
Snickers and PETA were just two of the companies that submitted commercials that were banned from the line-up this year.
GoDaddy.com has used this tactic for years but decided that it was old news this year and opted to just follow the rules, pay the money and join the Superbowl advertisers.
Whether advertisers opt to get their message out through the event’s commercial-line-up or by getting banned from it, you can bet no one is missing out on the once-a-year Superbowl hype.
Several members of Rise Innovations will be taking place in this charity event.
The following is a press release from Publicis Indianapolis.
INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.
This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public
M edia Contact:Alicia Hammonds, Publicis(317) email@example.com
Christ Church Cathedral on Monument Circle is currently offering a paid part-time internship for January through May 15, 2011.
Applicants should be comfortable working in InDesign
Web management experience and design skills preferred
Weekly e-mails to the congregation
Layout of weekly news bulletin
Applicants should bring sample of their work and be prepared to demonstrate skills at the interview. Send a resume to Marcella Kates, Communications Director at MarcellaK@cccindy.org
Rise Innovations has been incredibly busy this semester, and we’re excited to invite more students to join our team. We’re looking for talented students wishing to gain real-world experience in the public relations and advertising field. This is a great opportunity not only for experience but also to build a portfolio.
Currently, we are looking for account executives, account coordinators, social media coordinators, designers, and copywriters. We ask that are able to devote at least 1-2 hours a week minimum to the position, but many find that the work is so much fun they’d rather spend 4-5 hours/week. The job descriptions are below – click on an image to see a larger version.
If you wish to apply, please send an email to firstname.lastname@example.org. No need to send a resume, but please address the following:
1. Top 2 positions you are interested in.
2. Why you want to be a part of Rise.
3. What year you are at Butler.
4. Your major.
5. Any previous experience with PR, marketing, advertising, etc.
6. Other clubs/activities you’re involved in.