PORTFOLIO: Samaritan’s Feet Infiniti Coaches Challenge

 

Please visit http://promo.espn.go.com/espn/contests/infiniti/2011/ and vote for Coach John Calipari and Samaritan’s Feet.

For more information about Samaritan’s Feet visit http://www.samaritansfeet.org.

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An Intermission You Don’t Mind

Who would pay $3 million for 30-seconds of fame? Every company who had a commercial air during the 2011 Superbowl did, and most aired their commercials more than once during the event.

As mass media quickly dwindles with DVR and online-streaming, advertisers are continually looking for ways to reach the masses.

Superbowl XLIV was the most-watched TV show in history, according to Yahoo Sports.

The Superbowl is the prime time for advertisers to get their message across to a lot of people at once.

CBS charges a premium for the coveted 30-second commercial spots, and advertisers are more than willing to pay it.

Not only are advertisers paying a hefty price to have their commercial aired during the Superbowl, they air their most creative, unique ads during it too.

People used to watch the Superbowl specifically for the game, but now more than ever, they are tuning in simply to watch the commercials.

Advertisers are getting their message out to millions of people at once, and consumers are getting the best of what the advertisers have to offer.

It’s a win-win situation.

Many companies are willing and able to spend $3 million for a 30 second commercial spot, yet others are not.

Don’t think those other big-name companies are missing out on the Superbowl action though, they’re not.

One strategy that companies have used for years is sending a commercial to CBS that does not fit regulations just so the commercial can be banned.

The company then promotes the fact that their commercial was banned from the Superbowl line-up, and uses it to gain publicity.

Snickers and PETA were just two of the companies that submitted commercials that were banned from the line-up this year.

GoDaddy.com has used this tactic for years but decided that it was old news this year and opted to just follow the rules, pay the money and join the Superbowl advertisers.

Whether advertisers opt to get their message out through the event’s commercial-line-up or by getting banned from it, you can bet no one is missing out on the once-a-year Superbowl hype.

 

-Ali Hendricks

 

 

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Barefoot Inspiration Expands to Students

Coaches across the nation have been going barefoot to raise awareness for Samaritan’s Feet since 2008, but last Friday the inspiration expanded beyond just the sidelines.  It spread to the stands.

 

Going barefoot during athletic events has raised awareness of Samaritan’s Feet across the country and has begun to influence fans to sacrifice their footwear for the hope of a better life for children in need.  At the Butler vs. Green Bay basketball game on January 21st, people not only noticed Brad Stevens going barefoot for charity but also Butler’s fan-based organization Dawg Pound who forfeited their shoes for the cause.  The expansion of going barefoot from coaches to fans shows that Samaritan’s Feet has spoken and inspired students and adults alike for a common cause.

 

As Butler University continues to embrace and expand the Barefoot for Bare Feet campaign, other universities are continuing to adopt the trend of going barefoot for charity across the nation.  What began as an evolving idea first originated with IUPUI basketball coach Ron Hunter has expanded to thousands of coaches from coast to coast willing to kick off their shoes to make a difference.

 

As Samaritan’s Feet continues to inspire coaches on the sidelines and fans in the stands, the hope of motivating individuals beyond the court is within reach, one step at a time.

 

 

-Lissa Phillips

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No Sleep for Local Agencies in 24 Hours of Pro-Bono EventSponsored by Scofield

Several members of Rise Innovations will be taking place in this charity event.

The following is a press release from Publicis Indianapolis.

INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.

This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public

 

M edia Contact:Alicia Hammonds, Publicis(317) 644-8102alicia.hammonds@publicis-usa.com

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Still looking for a spring internship?

Christ Church Cathedral on Monument Circle is currently offering a paid part-time internship for January through May 15, 2011.

Applicants should be comfortable working in InDesign
Web management experience and design skills preferred

Duties include:
Weekly e-mails to the congregation
Layout of weekly news bulletin
Photography
Web maintenance
Social networking

Applicants should bring sample of their work and be prepared to demonstrate skills at the interview. Send a resume to Marcella Kates, Communications Director at MarcellaK@cccindy.org

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Holiday Promotions!

Advertising almost always plays a role in consumerism, but the holiday season is by far the most ad-tastic time of the year. Many companies leverage the holiday season to increase sales, and if you were one of the people who woke up at 4 a.m. on Black Friday, their efforts are working! Every single commercial is holiday themed, whether it’s trying to sell you coffee or cars. Retail stores explode with Christmas decorations and music to get you in the shopping spirit. (And it usually works!) As a consumer of every day media, I’ve been targeted countless times by print, web and ambient advertising around this time of year. But now, I’ve also experienced the other side of this craziness, and it’s made me think a lot about how much work companies put into holiday campaigns and promotions.

 

This year, I’m interning for a non-profit that essentially relies on the holiday season to get through the rest of the year. Therefore, they’ve kept me busy designing holiday displays, promoting Christmas sale events, and googling “holiday advertising ideas” for inspiration. Amongst all the other crap out there, how do you get your specific product or service to stand out? It’s a tough call. Our team has attended tons of events all over the Midwest, participated in Black Friday sales, and completely altered its social media strategy to better suit this time of the year. It’s impressive how well thought out the process is, and this is just a small non-profit. I can’t even imagine how much extra work large, national corporations and non-profits put into the holidays!

 

Going along with this holiday brainstorm here, I’ve noticed some pretty awesome gifts this year that aren’t necessarily traditional – and truly speak to the social media/viral phenomenon that our industry is experiencing. Obviously you can buy iTunes gift cards at most stores, but now you can purchase Facebook credit gift cards, too. This is the first year I’ve noticed that. And if you haven’t checked out the mobile app SWAGG, take a look at how it’s revolutionizing gift card giving for special occasions. SWAGG lets you send and receive gift cards, ditching the plastic for digital barcodes that stores can scan at the checkout counter. (You can use it for online purchases!) Just tap your screen to unwrap the gift, and you can even attach a video message for the receiver to view when they open it. Pretty cool stuff. And then, of course, there’s Groupon. My mom used a Groupon offer last week to save money at one of my sister’s favorite retail stores when she went Chrsitmas shopping. I can’t wait to see what else our industry’s masterminds will come up with, especially in regards to the holiday season. What else have you seen this month that’s caught your attention and encouraged you to shop?

 

– Lauren Fisher

 

 

 

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WE’RE HIRING

Rise Innovations has been incredibly busy this semester, and we’re excited to invite more students to join our team.  We’re looking for talented students wishing to gain real-world experience in the public relations and advertising field.  This is a great opportunity not only for experience but also to build a portfolio.

 

Currently, we are looking for account executives, account coordinators, social media coordinators, designers, and copywriters.  We ask that are able to devote at least 1-2 hours a week minimum to the position, but many find that the work is so much fun they’d rather spend 4-5 hours/week.  The job descriptions are below – click on an image to see a larger version.

 

If you wish to apply, please send an email to info@riseinnovations.com. No need to send a resume, but please address the following:

1. Top 2 positions you are interested in.

2. Why you want to be a part of Rise.

3. What year you are at Butler.

4. Your major.

5. Any previous experience with PR, marketing, advertising, etc.

6. Other clubs/activities you’re involved in.

 

ACCOUNT EXECUTIVE

ACCOUNT COORDINATOR

SOCIAL MEDIA COORDINATOR

DESIGNER

COPYWRITER


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