Who would pay $3 million for 30-seconds of fame? Every company who had a commercial air during the 2011 Superbowl did, and most aired their commercials more than once during the event.
As mass media quickly dwindles with DVR and online-streaming, advertisers are continually looking for ways to reach the masses.
Superbowl XLIV was the most-watched TV show in history, according to Yahoo Sports.
The Superbowl is the prime time for advertisers to get their message across to a lot of people at once.
CBS charges a premium for the coveted 30-second commercial spots, and advertisers are more than willing to pay it.
Not only are advertisers paying a hefty price to have their commercial aired during the Superbowl, they air their most creative, unique ads during it too.
People used to watch the Superbowl specifically for the game, but now more than ever, they are tuning in simply to watch the commercials.
Advertisers are getting their message out to millions of people at once, and consumers are getting the best of what the advertisers have to offer.
It’s a win-win situation.
Many companies are willing and able to spend $3 million for a 30 second commercial spot, yet others are not.
Don’t think those other big-name companies are missing out on the Superbowl action though, they’re not.
One strategy that companies have used for years is sending a commercial to CBS that does not fit regulations just so the commercial can be banned.
The company then promotes the fact that their commercial was banned from the Superbowl line-up, and uses it to gain publicity.
Snickers and PETA were just two of the companies that submitted commercials that were banned from the line-up this year.
GoDaddy.com has used this tactic for years but decided that it was old news this year and opted to just follow the rules, pay the money and join the Superbowl advertisers.
Whether advertisers opt to get their message out through the event’s commercial-line-up or by getting banned from it, you can bet no one is missing out on the once-a-year Superbowl hype.