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Who would pay $3 million for 30-seconds of fame? Every company who had a commercial air during the 2011 Superbowl did, and most aired their commercials more than once during the event.
As mass media quickly dwindles with DVR and online-streaming, advertisers are continually looking for ways to reach the masses.
Superbowl XLIV was the most-watched TV show in history, according to Yahoo Sports.
The Superbowl is the prime time for advertisers to get their message across to a lot of people at once.
CBS charges a premium for the coveted 30-second commercial spots, and advertisers are more than willing to pay it.
Not only are advertisers paying a hefty price to have their commercial aired during the Superbowl, they air their most creative, unique ads during it too.
People used to watch the Superbowl specifically for the game, but now more than ever, they are tuning in simply to watch the commercials.
Advertisers are getting their message out to millions of people at once, and consumers are getting the best of what the advertisers have to offer.
It’s a win-win situation.
Many companies are willing and able to spend $3 million for a 30 second commercial spot, yet others are not.
Don’t think those other big-name companies are missing out on the Superbowl action though, they’re not.
One strategy that companies have used for years is sending a commercial to CBS that does not fit regulations just so the commercial can be banned.
The company then promotes the fact that their commercial was banned from the Superbowl line-up, and uses it to gain publicity.
Snickers and PETA were just two of the companies that submitted commercials that were banned from the line-up this year.
GoDaddy.com has used this tactic for years but decided that it was old news this year and opted to just follow the rules, pay the money and join the Superbowl advertisers.
Whether advertisers opt to get their message out through the event’s commercial-line-up or by getting banned from it, you can bet no one is missing out on the once-a-year Superbowl hype.
Several members of Rise Innovations will be taking place in this charity event.
The following is a press release from Publicis Indianapolis.
INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.
This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public
M edia Contact:Alicia Hammonds, Publicis(317) firstname.lastname@example.org
As a senior graduating in December, my job hunt has hit full force. But I am constantly wondering what I can do to stand out and make a lasting impression with potential employers. Being in the creative field of public relations and advertising I decided to put my education into practice and brand myself. I developed a personal logo, but the most important step was to reinvent my very conventional resume from just a white background with lists to something more creative. This link gives some very creative examples that inspired me to think outside of the box and create a more memorable resume.
My personal favorites are the flyer resume, the newspaper classified resume, and the pinwheel resume. Not only are these creative ways to show education and work experiences, but the resume in itself is also a design example that could easily be part of a portfolio. In today’s job market this is a genius idea. Why not have a resume that pulls double duty and not only tells what you are capable of but also shows it.