Category Archives: Butler

No Sleep for Local Agencies in 24 Hours of Pro-Bono EventSponsored by Scofield

Several members of Rise Innovations will be taking place in this charity event.

The following is a press release from Publicis Indianapolis.

INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.

This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public

 

M edia Contact:Alicia Hammonds, Publicis(317) 644-8102alicia.hammonds@publicis-usa.com

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Filed under advertising, Butler, creative, design, PR, Public Relations

Make them remember

As a senior graduating in December, my job hunt has hit full force.  But I am constantly wondering what I can do to stand out and make a lasting impression with potential employers.  Being in the creative field of public relations and advertising I decided to put my education into practice and brand myself.  I developed a personal logo, but the most important step was to reinvent my very conventional resume from just a white background with lists to something more creative.  This link gives some very creative examples that inspired me to think outside of the box and create a more memorable resume.

My personal favorites are the flyer resume, the newspaper classified resume, and the pinwheel resume.  Not only are these creative ways to show education and work experiences, but the resume in itself is also a design example that could easily be part of a portfolio.  In today’s job market this is a genius idea.  Why not have a resume that pulls double duty and not only tells what you are capable of but also shows it.

-Nicole Hangartner

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Filed under advertising, Branding, Butler, creative, PR, Public Relations

PORTFOLIO: Barefoot for Bare Feet Micro Site

By now you’ve probably heard we are helping out Samaritan’s Feet by planning and implementing their first ever student-run social media campaign.

Along with other social media platforms such as Twitter, Facebook, YouTube, etc., we developed a campaign micro site to give a one-stop information hub for people to understand what Barefoot for Bare Feet is all about.

We wanted to simplify the mission of Samaritan’s Feet by making the site only a few pages of useful information in a visually appealing manner.

Please visit the site, if you’re not already, start following the movement!

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Filed under advertising, barefoot for bare feet, Branding, Butler, creative, design, portfolio, PRSSA, social media, web

Why PR?

Upon my High School graduation, and going to college I had no clue what I wanted to do.  I thought of all the really cool majors I could have, and what it is that I want to do with the rest of my life.  After some close thought when entering college I for sure thought that marketing is what I wanted to do, and even narrower sports marketing.

My classes in the school of business my freshmen year were really interesting, but for some reason I just didn’t feel like it was the correct fit for me.  I really liked the marketing portion, but decided the school of business was just not for me, and shortly after I became a public relations major.

I love to write, and be creative, but did not want to be a journalist, and when talking to my friend who was a public relations major it seemed that it was the perfect fit.  The following semester I took my first PR class, and absolutely fell in love!  We were writing press releases, designing brochures, and even got some real hands on experience with public relations in the final four!  After that class I knew that I was finally in the right field and in the right school.  I could do anything I wanted with my major, and PR is used in such a variety of fields from sports to medicine.

Now that I am knee deep into my major, I have not only learned a lot, but have found how PR is all around me.  I love how I can make connections from class to what I see during my day to day life.

-Alex Runjo

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Filed under Butler, creative, PR, PRSSA, Public Relations

Barefoot for Bare Feet Has Taken its First Steps!

On September 6, 2010 we launched a social media campaign, Barefoot for Bare Feet, for Samaritan’s Feet—a non-profit that distributes shoes to needy children all over the world.

We’re aiming to raise $1,000,000 by January 17, 2011, increase Barefoot for Bare feet’s social media following and reach out to PRSSA chapters around the country to get them involved.

To achieve these objectives, we developed a micro site and a blog to provide detailed information about the campaign including: contests, interviews, news stories and coach blogs.  And since it is a social media campaign, Twitter and Facebook posts will be the backbone of our efforts.  Social media messaging will communicate contests and also fundraisers including a text to donate on the 17th of every month.  To increase awareness of Samaritan’s Feet and to increase followers on the social media platforms, we will reach out to Butler PRSSA and other chapters around the country, Butler alumni, Butler sports marketing, Butler’s Colleges of Communication and Business, and community churches and high schools.  We will provide them with specialized plans to help them contribute to the cause as much as possible.  To find out more information on the campaign or how to get involved go to www.barefootforbarefeet.com (launching soon), www.barefootforbarefeet.wordpress.com or follow us on Twitter @tweet_4_feet.

Thanks in advance for all of your support, we’re looking forward to moving forward!

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Filed under Branding, Butler, event planning, PRSSA, Samaritan's Feet, social media

Samaritan’s Feet Turns to Butler Students for Social Media Plan: College of Communication students to aid global nonprofit

INDIANAPOLIS (June 29, 2010)—The Public Relations Student Society of America (PRSSA) and Rise Innovations has been chosen to develop and implement the first social media plan for the globally known nonprofit, Samaritan’s Feet.  The plan will be developed to aid the “Barefoot Coaches” campaign this winter.

Samaritan’s Feet is a nonprofit organization founded by Emmanuel (Manny) Ohonme in 2003. Nigerian-born Ohonme was nine years old when he received a pair of shoes from a “Good Samaritan.” He created the organization with the goal to provide shoes to 10 million impoverished individuals in the next 10 years with a message of hope. Samaritan’s Feet collects shoes to be distributed around the world. Individuals receiving shoes are told a biblical story of faith, hope, and love while having their feet washed.

“Barefoot Coaches” started in 2008 when IUPUI men’s basketball coach, Ron Hunter, agreed to coach a game barefoot to raise awareness and collect shoes for Samaritan’s Feet. Hunter’s efforts encouraged other basketball coaches “to go barefoot” including Butler men’s basketball coach, Brad Stevens, who has participated the past two years. The campaign has received national press and thousands more college and high school coaches continue to join each year.

PRSSA and Rise Innovations were chosen for this project due to their close relationship with the city of Indianapolis and respected student programs.

“Samaritan’s Feet is thrilled to be partnering with the Butler University PRSSA and Rise Innovations to grow our influence among college campuses and universities,” said Ohonme. “We envision this project to be a student –created, student-developed, and student-implemented campaign providing real-world experience and nationwide recognition for both Butler University and Samaritan’s Feet.”

Ohonme continues, “with the support of both Butler University students and Butler Coach Brad Stevens, we anticipate expanding our impact nationwide, allowing us to increase the number of children in need who will benefit from new athletic shoes through Samaritan’s Feet.”

PRSSA and Rise Innovations plans to use various forms of social media such as Twitter, Facebook, blogs and podcasts as well as partner with the Butler community, city of Indianapolis and other campuses across the country.   Planning has already begun and program tactics will be introduced in fall 2010.

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About the Public Relations Society of America

Butler University’s chapter of the Public Relations Society of America is a pre-professional public relations organization designed to provide students with real communication experiences building on classroom teachings. PRSSA membership benefits include scholarships, networking, and opportunities to develop a professional portfolio.

Headquartered in New York City, the Public Relations Student Society of America (PRSSA) is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to more than 10,000 members at 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards as well as internships, jobs and professional development opportunities.

About Rise Innovations
Rise Innovations is a student run integrated marketing communications firm at Butler University founded in 2010 and is composed of students in Butler University’s Public Relations Student Society of America. Rise Innovations provides professional communications services to its clients, while furthering its members’ educations through real-life experiences. For more information, visit www.riseinnovations.com.

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Filed under advertising, Branding, Butler, creative, event planning, PR, PRSSA, Public Relations, Samaritan's Feet, social media

Building Personal [real] Relationships

In the age of social media we get pretty used to communicating over some type of electronic medium.  While this certainly makes our jobs as communicators easier and more effective we tend to forget that real relationships involve face-to-face contact, not just a friend add on Facebook or a follow on Twitter.  There have been numerous studies and articles written on this trend of substituting real personal contact with online communication, and if you’ve taken any kind of mass communications class you talk about this A LOT!  It’s even been looked at from a psychological standpoint.  But I could go on about that for much longer than a blog post.

The bottom line is that networking doesn’t work over any type of social media, even over more professional sites like LinkedIn.  If you truly want to build connections with professionals or peers in this field it takes that first handshake and face-to-face introduction.  Here are four tips I’ve realized over the past year from my own networking experiences that will hopefully help you as you take your education to the next level and start exploring the working world of PR and Advertising.

1. Go to networking events…even if you don’t know anyone there.

Obviously networking events are the perfect place to get to know other people and potentially build a new relationship.  There are so easy to find, and usually are broadcast across campus if it is a University-sponsored event.  At Butler we are so lucky to have a strong affiliated PRSA chapter who host monthly breakfasts and an array of other events that are always open and usually discounted to members of PRSSA.   It also gives you the perfect opportunity to build a great first impression with another practitioner and opportunity to exchange contact information.  As terrifying as it sounds, going solo to networking events can be a huge advantage.  Though going with people you’re familiar with can provide a little cushion of confidence, going by yourself allows you to spend as much time talking to whomever you like and keep the focus on you.  It’s okay to be a little selfish sometimes.

2. Learn how to speak up and start conversations

Don’t be shy!  It’s funny because once people get to know me they can’t believe that I would ever be shy, but sometimes around strangers I don’t like to speak up.  When you’re meeting someone at a networking event, casually meeting up for coffee, or especially for going into an interview it’s important to be confident and bold.  Focus on the conversation and don’t get distracted or constantly check your phone.  At the same time you don’t want to dominate conversation with yourself or be afraid to talk about topics other than your work.  Learn how to add natural transitions into conversation and ask questions of the other person.  That comes with practice.

3. Follow up on business cards

I recently read an article that said business cards are useless.  While that’s a pretty bold statement, it makes sense.  If you hand someone your business card but don’t receive one from them, it puts all the responsibility on them to contact you.  If you’re a student networking with a practitioner, that professional has no responsibility to contact you, but you have every opportunity to get in touch with them.  If someone doesn’t offer you a business card (though they probably will) give them one of yours anyway and ask them if it would be okay to contact them in some other way, like email.  Obviously you can feel out the situation and whether it will be appropriate or not, but nine times out of 10 they’ll gladly pass it along.

4. Meet up with professionals in a relaxed setting

One of the best ways to build connections is to get to know professionals. Find out what led them to the position they hold, ask them what kinds of classes they took in college, and what kinds of activities or organizations they are involved in.  This not only brings you closer to the professional, but will also provide insight into what will help you advance in the field.  Again, this may not be appropriate in some cases, but meeting up for coffee or a casual lunch, even stopping by their office when they have a break in the day can be a great opportunity for this interaction.  Some classes assign this kind of interview project, but it’s much more enjoyable and helpful when you just do it for yourself on your own time.  It’s also a great way to find out more about internships that may be available and who knows – maybe you’d even be extended an offer!

Don’t be afraid to put yourself out there (that sounds oddly like a pathetic tagline for a dating site).  In all seriousness, professionals want to get to know you just as much as you want to get to know them.  After all, you’re going to be working alongside them soon enough and you need to be prepared for the work!  So no more timid Twitter follows, get out there and network.

-Liz Moy

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Filed under Butler, networking, PR, PRSSA, Public Relations, social media