Category Archives: event planning

Holiday Promotions!

Advertising almost always plays a role in consumerism, but the holiday season is by far the most ad-tastic time of the year. Many companies leverage the holiday season to increase sales, and if you were one of the people who woke up at 4 a.m. on Black Friday, their efforts are working! Every single commercial is holiday themed, whether it’s trying to sell you coffee or cars. Retail stores explode with Christmas decorations and music to get you in the shopping spirit. (And it usually works!) As a consumer of every day media, I’ve been targeted countless times by print, web and ambient advertising around this time of year. But now, I’ve also experienced the other side of this craziness, and it’s made me think a lot about how much work companies put into holiday campaigns and promotions.

 

This year, I’m interning for a non-profit that essentially relies on the holiday season to get through the rest of the year. Therefore, they’ve kept me busy designing holiday displays, promoting Christmas sale events, and googling “holiday advertising ideas” for inspiration. Amongst all the other crap out there, how do you get your specific product or service to stand out? It’s a tough call. Our team has attended tons of events all over the Midwest, participated in Black Friday sales, and completely altered its social media strategy to better suit this time of the year. It’s impressive how well thought out the process is, and this is just a small non-profit. I can’t even imagine how much extra work large, national corporations and non-profits put into the holidays!

 

Going along with this holiday brainstorm here, I’ve noticed some pretty awesome gifts this year that aren’t necessarily traditional – and truly speak to the social media/viral phenomenon that our industry is experiencing. Obviously you can buy iTunes gift cards at most stores, but now you can purchase Facebook credit gift cards, too. This is the first year I’ve noticed that. And if you haven’t checked out the mobile app SWAGG, take a look at how it’s revolutionizing gift card giving for special occasions. SWAGG lets you send and receive gift cards, ditching the plastic for digital barcodes that stores can scan at the checkout counter. (You can use it for online purchases!) Just tap your screen to unwrap the gift, and you can even attach a video message for the receiver to view when they open it. Pretty cool stuff. And then, of course, there’s Groupon. My mom used a Groupon offer last week to save money at one of my sister’s favorite retail stores when she went Chrsitmas shopping. I can’t wait to see what else our industry’s masterminds will come up with, especially in regards to the holiday season. What else have you seen this month that’s caught your attention and encouraged you to shop?

 

– Lauren Fisher

 

 

 

Advertisements

Leave a comment

Filed under advertising, creative, design, event planning, social media

Barefoot for Bare Feet Has Taken its First Steps!

On September 6, 2010 we launched a social media campaign, Barefoot for Bare Feet, for Samaritan’s Feet—a non-profit that distributes shoes to needy children all over the world.

We’re aiming to raise $1,000,000 by January 17, 2011, increase Barefoot for Bare feet’s social media following and reach out to PRSSA chapters around the country to get them involved.

To achieve these objectives, we developed a micro site and a blog to provide detailed information about the campaign including: contests, interviews, news stories and coach blogs.  And since it is a social media campaign, Twitter and Facebook posts will be the backbone of our efforts.  Social media messaging will communicate contests and also fundraisers including a text to donate on the 17th of every month.  To increase awareness of Samaritan’s Feet and to increase followers on the social media platforms, we will reach out to Butler PRSSA and other chapters around the country, Butler alumni, Butler sports marketing, Butler’s Colleges of Communication and Business, and community churches and high schools.  We will provide them with specialized plans to help them contribute to the cause as much as possible.  To find out more information on the campaign or how to get involved go to www.barefootforbarefeet.com (launching soon), www.barefootforbarefeet.wordpress.com or follow us on Twitter @tweet_4_feet.

Thanks in advance for all of your support, we’re looking forward to moving forward!

Leave a comment

Filed under Branding, Butler, event planning, PRSSA, Samaritan's Feet, social media

Samaritan’s Feet Turns to Butler Students for Social Media Plan: College of Communication students to aid global nonprofit

INDIANAPOLIS (June 29, 2010)—The Public Relations Student Society of America (PRSSA) and Rise Innovations has been chosen to develop and implement the first social media plan for the globally known nonprofit, Samaritan’s Feet.  The plan will be developed to aid the “Barefoot Coaches” campaign this winter.

Samaritan’s Feet is a nonprofit organization founded by Emmanuel (Manny) Ohonme in 2003. Nigerian-born Ohonme was nine years old when he received a pair of shoes from a “Good Samaritan.” He created the organization with the goal to provide shoes to 10 million impoverished individuals in the next 10 years with a message of hope. Samaritan’s Feet collects shoes to be distributed around the world. Individuals receiving shoes are told a biblical story of faith, hope, and love while having their feet washed.

“Barefoot Coaches” started in 2008 when IUPUI men’s basketball coach, Ron Hunter, agreed to coach a game barefoot to raise awareness and collect shoes for Samaritan’s Feet. Hunter’s efforts encouraged other basketball coaches “to go barefoot” including Butler men’s basketball coach, Brad Stevens, who has participated the past two years. The campaign has received national press and thousands more college and high school coaches continue to join each year.

PRSSA and Rise Innovations were chosen for this project due to their close relationship with the city of Indianapolis and respected student programs.

“Samaritan’s Feet is thrilled to be partnering with the Butler University PRSSA and Rise Innovations to grow our influence among college campuses and universities,” said Ohonme. “We envision this project to be a student –created, student-developed, and student-implemented campaign providing real-world experience and nationwide recognition for both Butler University and Samaritan’s Feet.”

Ohonme continues, “with the support of both Butler University students and Butler Coach Brad Stevens, we anticipate expanding our impact nationwide, allowing us to increase the number of children in need who will benefit from new athletic shoes through Samaritan’s Feet.”

PRSSA and Rise Innovations plans to use various forms of social media such as Twitter, Facebook, blogs and podcasts as well as partner with the Butler community, city of Indianapolis and other campuses across the country.   Planning has already begun and program tactics will be introduced in fall 2010.

###

About the Public Relations Society of America

Butler University’s chapter of the Public Relations Society of America is a pre-professional public relations organization designed to provide students with real communication experiences building on classroom teachings. PRSSA membership benefits include scholarships, networking, and opportunities to develop a professional portfolio.

Headquartered in New York City, the Public Relations Student Society of America (PRSSA) is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to more than 10,000 members at 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards as well as internships, jobs and professional development opportunities.

About Rise Innovations
Rise Innovations is a student run integrated marketing communications firm at Butler University founded in 2010 and is composed of students in Butler University’s Public Relations Student Society of America. Rise Innovations provides professional communications services to its clients, while furthering its members’ educations through real-life experiences. For more information, visit www.riseinnovations.com.

Leave a comment

Filed under advertising, Branding, Butler, creative, event planning, PR, PRSSA, Public Relations, Samaritan's Feet, social media

Plan, Plan, and Plan Some More!

I was lucky enough to find in high school something that I was passionate about and that I could spend the rest of my life doing-event planning. I got my first taste of event planning and fundraising my sophomore year when I decided to help out with the high school dance marathon to raise money for a local domestic violence shelter. After working several months to plan, advertise, and fundraise for this 12-hour event, I was hooked. I couldn’t get enough of event planning. I worked on the dance marathon committee and held a position for the following two years.

This summer I am interning at the Foundation For Youth in Columbus, Indiana working on the 15th Annual Columbus Challenge Sprint Triathlon.  It is still early in my internship, but I will share some of the key skills I’ve noticed are required to become a great event planner.

Although it is event planning this is a new territory for me. The last few events I planned I had a budget that could put someone through college. For this event we have barely any money to spend because FFY is a not-for-profit. Good event planners need to be extremely creative. Each cause or event comes with different stipulations. Often these events have smaller budgets, so it’s up to the planners to innovatively make a lot with a little.

There are two main aspects of my internship. The first aspect is working on getting sponsorships. Sponsorships are very important because 85% of the families Foundation For Youth serves are below poverty level thus requiring them to be on scholarship to participate in our programs. I have been writing up letters to potential sponsors and calling them to follow up. A very important thing I have learned thus far is the importance of building positive relationships with potential sponsors. A key to getting a great sponsorship repeatedly is not to ask for a hand out but to figure out how both parties can benefit from this.

The other aspect of my job is planning the dinner and race packet pick up the night before the race. Typically this event is just for the racers.  This year we have decided to turn the night before into a “block party” and another fundraiser. My other mentor and I have brainstormed ideas for activities and how to get families involved. We have come up with some good ideas to get other health-conscious organizations in the community involved. By partnering with other organizations with even lose affiliation events can become so much more powerful.

So far this internship has been a very great learning experience for me. I can’t wait to see the turn out for our event and the race in August.

-Rachel Gold

Leave a comment

Filed under event planning, PR, Public Relations