Several members of Rise Innovations will be taking place in this charity event.
The following is a press release from Publicis Indianapolis.
INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.
This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public
M edia Contact:Alicia Hammonds, Publicis(317) firstname.lastname@example.org
As a senior graduating in December, my job hunt has hit full force. But I am constantly wondering what I can do to stand out and make a lasting impression with potential employers. Being in the creative field of public relations and advertising I decided to put my education into practice and brand myself. I developed a personal logo, but the most important step was to reinvent my very conventional resume from just a white background with lists to something more creative. This link gives some very creative examples that inspired me to think outside of the box and create a more memorable resume.
My personal favorites are the flyer resume, the newspaper classified resume, and the pinwheel resume. Not only are these creative ways to show education and work experiences, but the resume in itself is also a design example that could easily be part of a portfolio. In today’s job market this is a genius idea. Why not have a resume that pulls double duty and not only tells what you are capable of but also shows it.
Upon my High School graduation, and going to college I had no clue what I wanted to do. I thought of all the really cool majors I could have, and what it is that I want to do with the rest of my life. After some close thought when entering college I for sure thought that marketing is what I wanted to do, and even narrower sports marketing.
My classes in the school of business my freshmen year were really interesting, but for some reason I just didn’t feel like it was the correct fit for me. I really liked the marketing portion, but decided the school of business was just not for me, and shortly after I became a public relations major.
I love to write, and be creative, but did not want to be a journalist, and when talking to my friend who was a public relations major it seemed that it was the perfect fit. The following semester I took my first PR class, and absolutely fell in love! We were writing press releases, designing brochures, and even got some real hands on experience with public relations in the final four! After that class I knew that I was finally in the right field and in the right school. I could do anything I wanted with my major, and PR is used in such a variety of fields from sports to medicine.
Now that I am knee deep into my major, I have not only learned a lot, but have found how PR is all around me. I love how I can make connections from class to what I see during my day to day life.
Class has been in session for just under a month. My brain has shifted from constantly being stimulated by the designs surrounding me at my summer internship back to late night study sessions where my best friends include my text book and Starbucks. At my internship this summer one of my favorite things we would do is have inspirational meetings where each of us had to bring something that inspired us design wise. I always enjoyed this time because it grounded me and reminded me of why I love design so much. It fascinates me to see how other people can look at something in a totally different perspective than I can.
So on Sunday night while I was procrastinating my homework, I decided to rejuvenate my creative juices and stumbled upon the Dollar ReDe$ign Project, whose mission is to rebrand the US Dollar. When I saw this article I immediately clicked on it because how would you even go about rebranding the US Dollar? I mean is this even legal? The US dollar has been one of our nation’s signatures since the 1930s. That is the exact reason that I loved this idea though, because I never would have thought of it.
There is such a wide variety of styles and possible branding directions that have been submitted for this year’s competition, but I’m definitely drawn towards the designs titled ‘Relative Value’ by Dowling Duncan. The neon colors really make the bills pop, and the vertical layout is unexpected. I also like how not just presidents are featured on the bill faces. It gives a more thorough representation of our nation’s history. Another one of my favorites has the bills formatted like movie tickets, bar codes included, which gives them an over simplistic feel that is unique.
Also here’s a fun fact: according to Dollar ReDe$ign’s poll, Captain Jack Sparrow and Barack Obama were voted as the favorites to appear on the new dollar bill design. I would have to look at Johnny Depp’s face forever printed on the dollar? I wouldn’t mind. And with Britney Spears being voted as the performer to sing the Star Spangled Banner at the ReDe$ign launch party, I’m for sure there if I’m “Lucky” enough to get invited.
Aside from the odd polls and claims that this dollar revamp will boost our economy, I took something away from this site. You can’t stay inside the lines if you want to make an impact. Submitting a green rectangle with a past president’s face on it is not going to win the competition. In order to make a difference you have to push the envelope in anything you do whether it is public relations, advertising, or design. So the next time you’re in a rut take a time out to be inspired by something that’s outside of your perspective.
For more about the Dollar ReDe$ign Project visit their homepage.
A few weeks ago my boyfriend and I took a road trip to Boston. It was kind of an impromptu trip. I mean we had hotel reservations and such, but Boston was a destination that we just thought would be cool and didn’t really look into very much besides the hotels and how to get there.
So, after a stop in Latham, New York for the night, we woke up pretty early and pulled into Boston around 11:00 a.m. Parking in a parking garage that took us around 20 minutes to find and that was way too expense, we just wanted to go explore, the only problem was we had no idea where anything was.
Standing on a corner about a block away from the parking garage, we both had our smart phones out searching our GPS apps for a way to find the harbor. Just as we were about to cross the street to go to who knows where, a voice behind said, “What are you looking for?” We turn around to find a stout, aging business man in his suit and tie holding his briefcase and presumably on his lunch break. We told him we were looking for the harbor. This is when the amazing part happened. This business man basically recited the cliff notes version of everything we need to know about how to get around the city of Boston and how to do it efficiently because we told him we were only in town for one day. This guy knew everything! He said he was going to write a book about his own version of the Freedom Trail because the original takes too long and had too many zig zags. He knew what ferries to take to get to get to other parts of the city and the most direct routes to everything else worth seeing. He even named a few places for food at the different places he was telling us about. Someone was obviously looking out for my boyfriend and I, two of the probably most inexperienced tourists in Boston, because we ending up having a great time!
Sitting on the ferry on the way back from seeing the U.S.S. Constitution, I was thinking about how it amazing it was to run into that man and how even more amazing it was to hear how much he knew and loved his city. It got me thinking that was pretty much the definition of public relations happening in real life, in person, right in front of me.
PRSA defines public relations as, “Public relations helps and organization and its publics adapt mutually to each other.” That is exactly what that man did for me. He immediately in the quick five to ten minutes we stood on that street corner with him adapted me to the city of Boston. He made me so excited to be in that East Coast town.
My view on this whole situation is that we have to remember that is what we are doing in public relations. By being honest, creative, and personable, we can do our jobs in public relations well. I think every PR firm needs a “my Boston business man” working for their clients.