Social media’s influence on GAP

I went home for Butler’s fall break this week and was catching up with my mom at dinner one night. At some point in the conversation, I asked her what she thought of the new Gap logo and that whole controversy – to which she replied, “huh?” Shocked that she hadn’t heard, I filled her in. At the end of my spiel about rebranding, crowd sourcing and regret, she was stumped. “So…what’s the big deal?” she asked. Oh, boy….

 

I won’t bore you with the story of what happened with Gap. (If you don’t know about it, read here.) And I definitely can’t offer insight or opinion on the topic better than the next person who’s blogged or commented on the situation thus far. However, the conversation with my mom made me think about something entirely different. For those who aren’t connected on Twitter, read blogs, and constantly interact with people/resources in the advertising industry – are rebranding efforts THAT big of a deal? Does an altered logo change consumer behavior for all other audiences who couldn’t care less if a color or font is suddenly different? It also made me wonder to what extent a logo can change before “mass” audiences notice. For example, MasterCard changed their logo about four years ago (did you notice?), and State Farm Insurance recently updated theirs as well. I’m curious to see how many people outside the industry notice these things, and what it takes for them to talk about it.

 

It’s hard to put myself in my mom’s shoes, because I’m all over the design and advertising industry, and make it a way of life. But I’m interested to see if the off-Twitter community and older generations even care about efforts like these. To me, the whole Gap situation was a terrible mistake and I can see why the company went back to the old logo. It totally changed my perception of the company, even though I don’t shop there and don’t know much about it. But is that a universal reaction? I doubt it. Hmm…

-Lauren Fisher

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“Service is the rent we pay to live on this Earth”

I grew up with a Dad whose mantra is “service is the rent we pay to live on this Earth”, so volunteering and non-for-profits have always been important to me. I was so excited to hear the founder and CEO of Samaritan’s Feet, Emmanuel Ohonme, come speak at Butler University.

 

In college it is very easy to get wrapped up in yourself and what is going on in your little bubble. When Manny spoke I think he grounded every single college student in that room. He was one of the best speakers I’ve ever heard. His story was phenomenal and so inspiring.

 

Manny did not own a pair of shoes besides flip-flops until he was 10 years old. He is now running a humanitarian relief organization with the goal of giving a million shoes a year to children who don’t have any.

 

From Manny’s speech I took away a few key lessons. Manny grew up with hardly anything, but he never lost hope. Even though at times he was discouraged he never gave up. He worked very hard to get where he is today. A lot of us are very fortunate to have the live the lifestyle we do, so it is important to give back. Do you really need all 15 pairs of shoes in your closet when a child in Nigeria doesn’t even have one pair?

 

I hope to become more involved with Samaritan’s Feet. Martin Luther King Jr. Day is their national day of service. I am planning on participating in a shoe distribution that day. I would also like to go on an international shoe distribution trip before I graduate.

For more information about Samaritan’s Feet social media initiative please visit http://www.barefootforbarefeet.com.

-Rachel Gold

 

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Make them remember

As a senior graduating in December, my job hunt has hit full force.  But I am constantly wondering what I can do to stand out and make a lasting impression with potential employers.  Being in the creative field of public relations and advertising I decided to put my education into practice and brand myself.  I developed a personal logo, but the most important step was to reinvent my very conventional resume from just a white background with lists to something more creative.  This link gives some very creative examples that inspired me to think outside of the box and create a more memorable resume.

My personal favorites are the flyer resume, the newspaper classified resume, and the pinwheel resume.  Not only are these creative ways to show education and work experiences, but the resume in itself is also a design example that could easily be part of a portfolio.  In today’s job market this is a genius idea.  Why not have a resume that pulls double duty and not only tells what you are capable of but also shows it.

-Nicole Hangartner

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PORTFOLIO: Barefoot for Bare Feet Micro Site

By now you’ve probably heard we are helping out Samaritan’s Feet by planning and implementing their first ever student-run social media campaign.

Along with other social media platforms such as Twitter, Facebook, YouTube, etc., we developed a campaign micro site to give a one-stop information hub for people to understand what Barefoot for Bare Feet is all about.

We wanted to simplify the mission of Samaritan’s Feet by making the site only a few pages of useful information in a visually appealing manner.

Please visit the site, if you’re not already, start following the movement!

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Why PR?

Upon my High School graduation, and going to college I had no clue what I wanted to do.  I thought of all the really cool majors I could have, and what it is that I want to do with the rest of my life.  After some close thought when entering college I for sure thought that marketing is what I wanted to do, and even narrower sports marketing.

My classes in the school of business my freshmen year were really interesting, but for some reason I just didn’t feel like it was the correct fit for me.  I really liked the marketing portion, but decided the school of business was just not for me, and shortly after I became a public relations major.

I love to write, and be creative, but did not want to be a journalist, and when talking to my friend who was a public relations major it seemed that it was the perfect fit.  The following semester I took my first PR class, and absolutely fell in love!  We were writing press releases, designing brochures, and even got some real hands on experience with public relations in the final four!  After that class I knew that I was finally in the right field and in the right school.  I could do anything I wanted with my major, and PR is used in such a variety of fields from sports to medicine.

Now that I am knee deep into my major, I have not only learned a lot, but have found how PR is all around me.  I love how I can make connections from class to what I see during my day to day life.

-Alex Runjo

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Push That Envelope…or Dollar Bill

Class has been in session for just under a month. My brain has shifted from constantly being stimulated by the designs surrounding me at my summer internship back to late night study sessions where my best friends include my text book and Starbucks. At my internship this summer one of my favorite things we would do is have inspirational meetings where each of us had to bring something that inspired us design wise. I always enjoyed this time because it grounded me and reminded me of why I love design so much. It fascinates me to see how other people can look at something in a totally different perspective than I can.

So on Sunday night while I was procrastinating my homework, I decided to rejuvenate my creative juices and stumbled upon the Dollar ReDe$ign Project, whose mission is to rebrand the US Dollar. When I saw this article I immediately clicked on it because how would you even go about rebranding the US Dollar? I mean is this even legal? The US dollar has been one of our nation’s signatures since the 1930s. That is the exact reason that I loved this idea though, because I never would have thought of it.

There is such a wide variety of styles and possible branding directions that have been submitted for this year’s competition, but I’m definitely drawn towards the designs titled ‘Relative Value’ by Dowling Duncan. The neon colors really make the bills pop, and the vertical layout is unexpected. I also like how not just presidents are featured on the bill faces. It gives a more thorough representation of our nation’s history. Another one of my favorites has the bills formatted like movie tickets, bar codes included, which gives them an over simplistic feel that is unique.

Also here’s a fun fact: according to Dollar ReDe$ign’s poll, Captain Jack Sparrow and Barack Obama were voted as the favorites to appear on the new dollar bill design. I would have to look at Johnny Depp’s face forever printed on the dollar? I wouldn’t mind. And with Britney Spears being voted as the performer to sing the Star Spangled Banner at the ReDe$ign launch party, I’m for sure there if I’m “Lucky” enough to get invited.

Aside from the odd polls and claims that this dollar revamp will boost our economy, I took something away from this site. You can’t stay inside the lines if you want to make an impact. Submitting a green rectangle with a past president’s face on it is not going to win the competition. In order to make a difference you have to push the envelope in anything you do whether it is public relations, advertising, or design. So the next time you’re in a rut take a time out to be inspired by something that’s outside of your perspective.

For more about the Dollar ReDe$ign Project visit their homepage.

-Erin Hammeran

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Barefoot for Bare Feet Has Taken its First Steps!

On September 6, 2010 we launched a social media campaign, Barefoot for Bare Feet, for Samaritan’s Feet—a non-profit that distributes shoes to needy children all over the world.

We’re aiming to raise $1,000,000 by January 17, 2011, increase Barefoot for Bare feet’s social media following and reach out to PRSSA chapters around the country to get them involved.

To achieve these objectives, we developed a micro site and a blog to provide detailed information about the campaign including: contests, interviews, news stories and coach blogs.  And since it is a social media campaign, Twitter and Facebook posts will be the backbone of our efforts.  Social media messaging will communicate contests and also fundraisers including a text to donate on the 17th of every month.  To increase awareness of Samaritan’s Feet and to increase followers on the social media platforms, we will reach out to Butler PRSSA and other chapters around the country, Butler alumni, Butler sports marketing, Butler’s Colleges of Communication and Business, and community churches and high schools.  We will provide them with specialized plans to help them contribute to the cause as much as possible.  To find out more information on the campaign or how to get involved go to www.barefootforbarefeet.com (launching soon), www.barefootforbarefeet.wordpress.com or follow us on Twitter @tweet_4_feet.

Thanks in advance for all of your support, we’re looking forward to moving forward!

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Filed under Branding, Butler, event planning, PRSSA, Samaritan's Feet, social media