Tag Archives: Butler

Barefoot Inspiration Expands to Students

Coaches across the nation have been going barefoot to raise awareness for Samaritan’s Feet since 2008, but last Friday the inspiration expanded beyond just the sidelines.  It spread to the stands.


Going barefoot during athletic events has raised awareness of Samaritan’s Feet across the country and has begun to influence fans to sacrifice their footwear for the hope of a better life for children in need.  At the Butler vs. Green Bay basketball game on January 21st, people not only noticed Brad Stevens going barefoot for charity but also Butler’s fan-based organization Dawg Pound who forfeited their shoes for the cause.  The expansion of going barefoot from coaches to fans shows that Samaritan’s Feet has spoken and inspired students and adults alike for a common cause.


As Butler University continues to embrace and expand the Barefoot for Bare Feet campaign, other universities are continuing to adopt the trend of going barefoot for charity across the nation.  What began as an evolving idea first originated with IUPUI basketball coach Ron Hunter has expanded to thousands of coaches from coast to coast willing to kick off their shoes to make a difference.


As Samaritan’s Feet continues to inspire coaches on the sidelines and fans in the stands, the hope of motivating individuals beyond the court is within reach, one step at a time.



-Lissa Phillips


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No Sleep for Local Agencies in 24 Hours of Pro-Bono EventSponsored by Scofield

Several members of Rise Innovations will be taking place in this charity event.

The following is a press release from Publicis Indianapolis.

INDIANAPOLIS (Jan. 20, 2011) — Three local advertising agencies and one student team aredonating their talent and their sleep during the American Advertising Federation’s (AAF) 2nd annual24 Hours of Pro-Bono event. The participating agencies will be partnered with a local not-for-profit and have 24 hours to create an advertising campaign that meets the goals and needs of theorganization. If the talented addies are still awake, they will present their creative campaigns topeers, the public and the nonprofit organizations at 6 p.m., on Thursday Jan. 27 at the IndianapolisCentral Library. All creative designs and concepts will be donated to the nonprofits.

This year students from the Butler University Center for Strategic Communication for Nonprofitswill be participating in the event with the professionals. The students will be lead by professors,but will have the opportunity to create and present with the agencies. Participating agencies includePublicis Indianapolis, Hirons & Company and Matchbook Creative.
The nonprofits featured are:• The John P. Craine House• Trusted Mentors Inc.• Worthmore Academy• Binford Redevelopment and Growth Inc.
The event is open to the public and tickets are $5 for AAF members and $10 for the public. Beerand wine will be served after the presentation along with light hors’doeuvres. Sponsors for the eventinclude Scofield as title sponsor, IMS Productions and Lamar Advertising donated in kind servicesfor each of the nonprofits and EPI Marketing Services provided printed materials for the event.
What: 24 Hour Pro-Bono
When: 6 p.m., Thursday Jan. 27
Where: The Indianapolis Public Library,
Cost: $5 for AAF members and $10 for the public


M edia Contact:Alicia Hammonds, Publicis(317) 644-8102alicia.hammonds@publicis-usa.com

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Filed under advertising, Butler, creative, design, PR, Public Relations

Samaritan’s Feet Turns to Butler Students for Social Media Plan: College of Communication students to aid global nonprofit

INDIANAPOLIS (June 29, 2010)—The Public Relations Student Society of America (PRSSA) and Rise Innovations has been chosen to develop and implement the first social media plan for the globally known nonprofit, Samaritan’s Feet.  The plan will be developed to aid the “Barefoot Coaches” campaign this winter.

Samaritan’s Feet is a nonprofit organization founded by Emmanuel (Manny) Ohonme in 2003. Nigerian-born Ohonme was nine years old when he received a pair of shoes from a “Good Samaritan.” He created the organization with the goal to provide shoes to 10 million impoverished individuals in the next 10 years with a message of hope. Samaritan’s Feet collects shoes to be distributed around the world. Individuals receiving shoes are told a biblical story of faith, hope, and love while having their feet washed.

“Barefoot Coaches” started in 2008 when IUPUI men’s basketball coach, Ron Hunter, agreed to coach a game barefoot to raise awareness and collect shoes for Samaritan’s Feet. Hunter’s efforts encouraged other basketball coaches “to go barefoot” including Butler men’s basketball coach, Brad Stevens, who has participated the past two years. The campaign has received national press and thousands more college and high school coaches continue to join each year.

PRSSA and Rise Innovations were chosen for this project due to their close relationship with the city of Indianapolis and respected student programs.

“Samaritan’s Feet is thrilled to be partnering with the Butler University PRSSA and Rise Innovations to grow our influence among college campuses and universities,” said Ohonme. “We envision this project to be a student –created, student-developed, and student-implemented campaign providing real-world experience and nationwide recognition for both Butler University and Samaritan’s Feet.”

Ohonme continues, “with the support of both Butler University students and Butler Coach Brad Stevens, we anticipate expanding our impact nationwide, allowing us to increase the number of children in need who will benefit from new athletic shoes through Samaritan’s Feet.”

PRSSA and Rise Innovations plans to use various forms of social media such as Twitter, Facebook, blogs and podcasts as well as partner with the Butler community, city of Indianapolis and other campuses across the country.   Planning has already begun and program tactics will be introduced in fall 2010.


About the Public Relations Society of America

Butler University’s chapter of the Public Relations Society of America is a pre-professional public relations organization designed to provide students with real communication experiences building on classroom teachings. PRSSA membership benefits include scholarships, networking, and opportunities to develop a professional portfolio.

Headquartered in New York City, the Public Relations Student Society of America (PRSSA) is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to more than 10,000 members at 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards as well as internships, jobs and professional development opportunities.

About Rise Innovations
Rise Innovations is a student run integrated marketing communications firm at Butler University founded in 2010 and is composed of students in Butler University’s Public Relations Student Society of America. Rise Innovations provides professional communications services to its clients, while furthering its members’ educations through real-life experiences. For more information, visit www.riseinnovations.com.

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Filed under advertising, Branding, Butler, creative, event planning, PR, PRSSA, Public Relations, Samaritan's Feet, social media

Building Personal [real] Relationships

In the age of social media we get pretty used to communicating over some type of electronic medium.  While this certainly makes our jobs as communicators easier and more effective we tend to forget that real relationships involve face-to-face contact, not just a friend add on Facebook or a follow on Twitter.  There have been numerous studies and articles written on this trend of substituting real personal contact with online communication, and if you’ve taken any kind of mass communications class you talk about this A LOT!  It’s even been looked at from a psychological standpoint.  But I could go on about that for much longer than a blog post.

The bottom line is that networking doesn’t work over any type of social media, even over more professional sites like LinkedIn.  If you truly want to build connections with professionals or peers in this field it takes that first handshake and face-to-face introduction.  Here are four tips I’ve realized over the past year from my own networking experiences that will hopefully help you as you take your education to the next level and start exploring the working world of PR and Advertising.

1. Go to networking events…even if you don’t know anyone there.

Obviously networking events are the perfect place to get to know other people and potentially build a new relationship.  There are so easy to find, and usually are broadcast across campus if it is a University-sponsored event.  At Butler we are so lucky to have a strong affiliated PRSA chapter who host monthly breakfasts and an array of other events that are always open and usually discounted to members of PRSSA.   It also gives you the perfect opportunity to build a great first impression with another practitioner and opportunity to exchange contact information.  As terrifying as it sounds, going solo to networking events can be a huge advantage.  Though going with people you’re familiar with can provide a little cushion of confidence, going by yourself allows you to spend as much time talking to whomever you like and keep the focus on you.  It’s okay to be a little selfish sometimes.

2. Learn how to speak up and start conversations

Don’t be shy!  It’s funny because once people get to know me they can’t believe that I would ever be shy, but sometimes around strangers I don’t like to speak up.  When you’re meeting someone at a networking event, casually meeting up for coffee, or especially for going into an interview it’s important to be confident and bold.  Focus on the conversation and don’t get distracted or constantly check your phone.  At the same time you don’t want to dominate conversation with yourself or be afraid to talk about topics other than your work.  Learn how to add natural transitions into conversation and ask questions of the other person.  That comes with practice.

3. Follow up on business cards

I recently read an article that said business cards are useless.  While that’s a pretty bold statement, it makes sense.  If you hand someone your business card but don’t receive one from them, it puts all the responsibility on them to contact you.  If you’re a student networking with a practitioner, that professional has no responsibility to contact you, but you have every opportunity to get in touch with them.  If someone doesn’t offer you a business card (though they probably will) give them one of yours anyway and ask them if it would be okay to contact them in some other way, like email.  Obviously you can feel out the situation and whether it will be appropriate or not, but nine times out of 10 they’ll gladly pass it along.

4. Meet up with professionals in a relaxed setting

One of the best ways to build connections is to get to know professionals. Find out what led them to the position they hold, ask them what kinds of classes they took in college, and what kinds of activities or organizations they are involved in.  This not only brings you closer to the professional, but will also provide insight into what will help you advance in the field.  Again, this may not be appropriate in some cases, but meeting up for coffee or a casual lunch, even stopping by their office when they have a break in the day can be a great opportunity for this interaction.  Some classes assign this kind of interview project, but it’s much more enjoyable and helpful when you just do it for yourself on your own time.  It’s also a great way to find out more about internships that may be available and who knows – maybe you’d even be extended an offer!

Don’t be afraid to put yourself out there (that sounds oddly like a pathetic tagline for a dating site).  In all seriousness, professionals want to get to know you just as much as you want to get to know them.  After all, you’re going to be working alongside them soon enough and you need to be prepared for the work!  So no more timid Twitter follows, get out there and network.

-Liz Moy

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Butler’s Participation in the National Student Advertising Competition

Last week, Butler University’s advertising club, ADrenaline, boarded a plane to Orlando to compete against the nation’s 18 best ad clubs. Although we faced some tough competition, it was by far the most valuable learning experience I’ve encountered.

About a year ago, 250 universities nationwide were tasked with the responsibility of developing a $40 million integrated marketing campaign for State Farm that could successfully reach a whole new audience: 18-25 year olds. How do you get this market to purchase insurance? How can State Farm compete with gimmicky icons like talking geckos and Flo? Developing a campaign designed to do this wasn’t easy. ADrenaline conducted hours and hours of research, copy testing and tweaked countless rounds of designs, themes and logos. Our presentation team began practicing every day, and the rest of us worked on the mandated 32-page plans book that comprised half our total score.

We first competed at the regional level against schools from Illinois, Indiana and Michigan. We took first place and were thrilled to qualify for the national competition.

After three days of practicing, perfecting, and mingling with our competition in Orlando, we felt prepared to face the judges. Our five presenters gave a 20 minute presentation that unveiled our big idea – “Ready or Not, Here Life Comes,” a campaign emphasizing nostalgia and that moment where teenagers finally uncover their eyes to enter the real world of adult responsibilities. As usual, the presentation was flawless and impressive.

Although Butler didn’t place in the top 4, the experience alone was worth every second. Through conversations with other teams, listening to keynote speakers and watching the competition’s presentations, everyone should feel at ease that our industry is headed in the right direction. I was so impressed by everyone’s work – you wouldn’t believe how creative and innovative this generation has become; it’s seriously exciting.

On top of that, I felt truly lucky to be part of a Journalism program with professors and advisors that believe in competitions like these and put everything into their students’ success. These types of experiences make Butler students well equipped for the real world and give you an overwhelming amount of confidence that other graduates won’t have.

So, to end this post, here are a couple of things I learned through my experience working on a huge campaign for a client that’s kind of a big deal:

  1. Don’t underestimate research and copy testing. Nobody wants to invest millions of dollars into a campaign that hasn’t been researched extensively and creatively.
  2. The pitch is just as important as the printed work. If you can’t sell your idea well, nobody will buy it.
  3. You don’t need to “play it safe.” Just know how to convince your client why your “risky” idea will stand out among the masses. And have research to back it up.
  4. Don’t try to do too much. Focus on a couple GREAT ideas, not countless, mediocre ones.
  5. Don’t let the other guys get in your head. Whether or not you truly believe in your ideas and campaign will be easily evident to the client.

-Lauren Fisher


Filed under advertising, Butler

What School Doesn’t Teach You

It was strange the other day-I was getting ready to schedule for my senior year of classes, and my advisor asked me, “How have the classes been?  Is there anything you think we should include in the curriculum that we haven’t to better prepare you for life after college?”

Hmmmm?  Sometime I answer questions before thinking about them, so at the time my response was, “Nope, the curriculum is great-can’t think of anything else I’ll need.”

However, in the last few weeks, as I and a dedicated group of others have been trying to organize everything for Rise to begin working efficiently, I have come to realize that a lot of questions have not been answered.  I’ve had tons of questions and even insecurities.

But perhaps the most important answer I’ve found is that one can never stop learning.  Sure, there may be tasks I’ve never handled before, but every problem has a solution.  As cliché as it may sound, my dad was always taught me that it’s acceptable to make mistakes as long as you don’t make the same mistake twice.  Each time you have to take on this problem, you will get better at solving it.

Four years ago, I remember professors and administrators stressing the importance of finding and using mentors during you’re here.  As a thickheaded freshman who believed he knew everything already, I may have shrugged this advice off until junior year.  After a major switch and developing a true passion for my work, I began to take this advice more seriously.  Most of my professors have or still work in the advertising industry.  Their countless experiences and run-ins with clients serve as teaching points for their students.  So today my thick head may be a bit softer because I stand corrected, and have two individuals in particular that have helped me grow.

As previously mentioned, there will always be new problems and challenges, but one can never stop absorbing the limitless knowledge surrounding him or her.

So to answer my advisor’s question: at college, I have not learned to….  Well the list would be too long, and I’m sure I’d run into more and more along the way.

However, I’m confident in myself and Rise that no matter what the challenge, we will conquer it.  We’re surrounded with some very helpful, knowledgeable people at Butler and even in Indianapolis.  We are lucky enough to live in the era we do.  Being young, motivated, and assisted with all sorts of technology, we cannot stop learning.

-Ryan Pylipow

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Getting the ball rollin’


We’re Rise Innovations, a student-run advertising agency comprised of Butler University PRSSA members.  2010 will be our first year offering services, and we’re excited to get started.  Make sure to follow us on twitter (@riseinnovations), and check back often for more updates and blog posts from firm members!

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