Tag Archives: Dollar ReDe$ign Project

Push That Envelope…or Dollar Bill

Class has been in session for just under a month. My brain has shifted from constantly being stimulated by the designs surrounding me at my summer internship back to late night study sessions where my best friends include my text book and Starbucks. At my internship this summer one of my favorite things we would do is have inspirational meetings where each of us had to bring something that inspired us design wise. I always enjoyed this time because it grounded me and reminded me of why I love design so much. It fascinates me to see how other people can look at something in a totally different perspective than I can.

So on Sunday night while I was procrastinating my homework, I decided to rejuvenate my creative juices and stumbled upon the Dollar ReDe$ign Project, whose mission is to rebrand the US Dollar. When I saw this article I immediately clicked on it because how would you even go about rebranding the US Dollar? I mean is this even legal? The US dollar has been one of our nation’s signatures since the 1930s. That is the exact reason that I loved this idea though, because I never would have thought of it.

There is such a wide variety of styles and possible branding directions that have been submitted for this year’s competition, but I’m definitely drawn towards the designs titled ‘Relative Value’ by Dowling Duncan. The neon colors really make the bills pop, and the vertical layout is unexpected. I also like how not just presidents are featured on the bill faces. It gives a more thorough representation of our nation’s history. Another one of my favorites has the bills formatted like movie tickets, bar codes included, which gives them an over simplistic feel that is unique.

Also here’s a fun fact: according to Dollar ReDe$ign’s poll, Captain Jack Sparrow and Barack Obama were voted as the favorites to appear on the new dollar bill design. I would have to look at Johnny Depp’s face forever printed on the dollar? I wouldn’t mind. And with Britney Spears being voted as the performer to sing the Star Spangled Banner at the ReDe$ign launch party, I’m for sure there if I’m “Lucky” enough to get invited.

Aside from the odd polls and claims that this dollar revamp will boost our economy, I took something away from this site. You can’t stay inside the lines if you want to make an impact. Submitting a green rectangle with a past president’s face on it is not going to win the competition. In order to make a difference you have to push the envelope in anything you do whether it is public relations, advertising, or design. So the next time you’re in a rut take a time out to be inspired by something that’s outside of your perspective.

For more about the Dollar ReDe$ign Project visit their homepage.

-Erin Hammeran

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