Tag Archives: PRSSA

“Service is the rent we pay to live on this Earth”

I grew up with a Dad whose mantra is “service is the rent we pay to live on this Earth”, so volunteering and non-for-profits have always been important to me. I was so excited to hear the founder and CEO of Samaritan’s Feet, Emmanuel Ohonme, come speak at Butler University.

 

In college it is very easy to get wrapped up in yourself and what is going on in your little bubble. When Manny spoke I think he grounded every single college student in that room. He was one of the best speakers I’ve ever heard. His story was phenomenal and so inspiring.

 

Manny did not own a pair of shoes besides flip-flops until he was 10 years old. He is now running a humanitarian relief organization with the goal of giving a million shoes a year to children who don’t have any.

 

From Manny’s speech I took away a few key lessons. Manny grew up with hardly anything, but he never lost hope. Even though at times he was discouraged he never gave up. He worked very hard to get where he is today. A lot of us are very fortunate to have the live the lifestyle we do, so it is important to give back. Do you really need all 15 pairs of shoes in your closet when a child in Nigeria doesn’t even have one pair?

 

I hope to become more involved with Samaritan’s Feet. Martin Luther King Jr. Day is their national day of service. I am planning on participating in a shoe distribution that day. I would also like to go on an international shoe distribution trip before I graduate.

For more information about Samaritan’s Feet social media initiative please visit http://www.barefootforbarefeet.com.

-Rachel Gold

 

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Filed under barefoot for bare feet, PRSSA, Samaritan's Feet

Barefoot for Bare Feet Has Taken its First Steps!

On September 6, 2010 we launched a social media campaign, Barefoot for Bare Feet, for Samaritan’s Feet—a non-profit that distributes shoes to needy children all over the world.

We’re aiming to raise $1,000,000 by January 17, 2011, increase Barefoot for Bare feet’s social media following and reach out to PRSSA chapters around the country to get them involved.

To achieve these objectives, we developed a micro site and a blog to provide detailed information about the campaign including: contests, interviews, news stories and coach blogs.  And since it is a social media campaign, Twitter and Facebook posts will be the backbone of our efforts.  Social media messaging will communicate contests and also fundraisers including a text to donate on the 17th of every month.  To increase awareness of Samaritan’s Feet and to increase followers on the social media platforms, we will reach out to Butler PRSSA and other chapters around the country, Butler alumni, Butler sports marketing, Butler’s Colleges of Communication and Business, and community churches and high schools.  We will provide them with specialized plans to help them contribute to the cause as much as possible.  To find out more information on the campaign or how to get involved go to www.barefootforbarefeet.com (launching soon), www.barefootforbarefeet.wordpress.com or follow us on Twitter @tweet_4_feet.

Thanks in advance for all of your support, we’re looking forward to moving forward!

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Filed under Branding, Butler, event planning, PRSSA, Samaritan's Feet, social media

Public Relations Everywhere

A few weeks ago my boyfriend and I took a road trip to Boston. It was kind of an impromptu trip. I mean we had hotel reservations and such, but Boston was a destination that we just thought would be cool and didn’t really look into very much besides the hotels and how to get there.

So, after a stop in Latham, New York for the night, we woke up pretty early and pulled into Boston around 11:00 a.m. Parking in a parking garage that took us around 20 minutes to find and that was way too expense, we just wanted to go explore, the only problem was we had no idea where anything was.

Standing on a corner about a block away from the parking garage, we both had our smart phones out searching our GPS apps for a way to find the harbor. Just as we were about to cross the street to go to who knows where, a voice behind said, “What are you looking for?” We turn around to find a stout, aging business man in his suit and tie holding his briefcase and presumably on his lunch break. We told him we were looking for the harbor. This is when the amazing part happened. This business man basically recited the cliff notes version of everything we need to know about how to get around the city of Boston and how to do it efficiently because we told him we were only in town for one day. This guy knew everything! He said he was going to write a book about his own version of the Freedom Trail because the original takes too long and had too many zig zags. He knew what ferries to take to get to get to other parts of the city and the most direct routes to everything else worth seeing. He even named a few places for food at the different places he was telling us about. Someone was obviously looking out for my boyfriend and I, two of the probably most inexperienced tourists in Boston, because we ending up having a great time!

Sitting on the ferry on the way back from seeing the U.S.S. Constitution, I was thinking about how it amazing it was to run into that man and how even more amazing it was to hear how much he knew and loved his city. It got me thinking that was pretty much the definition of public relations happening in real life, in person, right in front of me.

PRSA defines public relations as, “Public relations helps and organization and its publics adapt mutually to each other.” That is exactly what that man did for me. He immediately in the quick five to ten minutes we stood on that street corner with him adapted me to the city of Boston. He made me so excited to be in that East Coast town.

My view on this whole situation is that we have to remember that is what we are doing in public relations. By being honest, creative, and personable, we can do our jobs in public relations well. I think every PR firm needs a “my Boston business man” working for their clients.

-Tara McElmurry

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Samaritan’s Feet Turns to Butler Students for Social Media Plan: College of Communication students to aid global nonprofit

INDIANAPOLIS (June 29, 2010)—The Public Relations Student Society of America (PRSSA) and Rise Innovations has been chosen to develop and implement the first social media plan for the globally known nonprofit, Samaritan’s Feet.  The plan will be developed to aid the “Barefoot Coaches” campaign this winter.

Samaritan’s Feet is a nonprofit organization founded by Emmanuel (Manny) Ohonme in 2003. Nigerian-born Ohonme was nine years old when he received a pair of shoes from a “Good Samaritan.” He created the organization with the goal to provide shoes to 10 million impoverished individuals in the next 10 years with a message of hope. Samaritan’s Feet collects shoes to be distributed around the world. Individuals receiving shoes are told a biblical story of faith, hope, and love while having their feet washed.

“Barefoot Coaches” started in 2008 when IUPUI men’s basketball coach, Ron Hunter, agreed to coach a game barefoot to raise awareness and collect shoes for Samaritan’s Feet. Hunter’s efforts encouraged other basketball coaches “to go barefoot” including Butler men’s basketball coach, Brad Stevens, who has participated the past two years. The campaign has received national press and thousands more college and high school coaches continue to join each year.

PRSSA and Rise Innovations were chosen for this project due to their close relationship with the city of Indianapolis and respected student programs.

“Samaritan’s Feet is thrilled to be partnering with the Butler University PRSSA and Rise Innovations to grow our influence among college campuses and universities,” said Ohonme. “We envision this project to be a student –created, student-developed, and student-implemented campaign providing real-world experience and nationwide recognition for both Butler University and Samaritan’s Feet.”

Ohonme continues, “with the support of both Butler University students and Butler Coach Brad Stevens, we anticipate expanding our impact nationwide, allowing us to increase the number of children in need who will benefit from new athletic shoes through Samaritan’s Feet.”

PRSSA and Rise Innovations plans to use various forms of social media such as Twitter, Facebook, blogs and podcasts as well as partner with the Butler community, city of Indianapolis and other campuses across the country.   Planning has already begun and program tactics will be introduced in fall 2010.

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About the Public Relations Society of America

Butler University’s chapter of the Public Relations Society of America is a pre-professional public relations organization designed to provide students with real communication experiences building on classroom teachings. PRSSA membership benefits include scholarships, networking, and opportunities to develop a professional portfolio.

Headquartered in New York City, the Public Relations Student Society of America (PRSSA) is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to more than 10,000 members at 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards as well as internships, jobs and professional development opportunities.

About Rise Innovations
Rise Innovations is a student run integrated marketing communications firm at Butler University founded in 2010 and is composed of students in Butler University’s Public Relations Student Society of America. Rise Innovations provides professional communications services to its clients, while furthering its members’ educations through real-life experiences. For more information, visit www.riseinnovations.com.

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Filed under advertising, Branding, Butler, creative, event planning, PR, PRSSA, Public Relations, Samaritan's Feet, social media

Building Personal [real] Relationships

In the age of social media we get pretty used to communicating over some type of electronic medium.  While this certainly makes our jobs as communicators easier and more effective we tend to forget that real relationships involve face-to-face contact, not just a friend add on Facebook or a follow on Twitter.  There have been numerous studies and articles written on this trend of substituting real personal contact with online communication, and if you’ve taken any kind of mass communications class you talk about this A LOT!  It’s even been looked at from a psychological standpoint.  But I could go on about that for much longer than a blog post.

The bottom line is that networking doesn’t work over any type of social media, even over more professional sites like LinkedIn.  If you truly want to build connections with professionals or peers in this field it takes that first handshake and face-to-face introduction.  Here are four tips I’ve realized over the past year from my own networking experiences that will hopefully help you as you take your education to the next level and start exploring the working world of PR and Advertising.

1. Go to networking events…even if you don’t know anyone there.

Obviously networking events are the perfect place to get to know other people and potentially build a new relationship.  There are so easy to find, and usually are broadcast across campus if it is a University-sponsored event.  At Butler we are so lucky to have a strong affiliated PRSA chapter who host monthly breakfasts and an array of other events that are always open and usually discounted to members of PRSSA.   It also gives you the perfect opportunity to build a great first impression with another practitioner and opportunity to exchange contact information.  As terrifying as it sounds, going solo to networking events can be a huge advantage.  Though going with people you’re familiar with can provide a little cushion of confidence, going by yourself allows you to spend as much time talking to whomever you like and keep the focus on you.  It’s okay to be a little selfish sometimes.

2. Learn how to speak up and start conversations

Don’t be shy!  It’s funny because once people get to know me they can’t believe that I would ever be shy, but sometimes around strangers I don’t like to speak up.  When you’re meeting someone at a networking event, casually meeting up for coffee, or especially for going into an interview it’s important to be confident and bold.  Focus on the conversation and don’t get distracted or constantly check your phone.  At the same time you don’t want to dominate conversation with yourself or be afraid to talk about topics other than your work.  Learn how to add natural transitions into conversation and ask questions of the other person.  That comes with practice.

3. Follow up on business cards

I recently read an article that said business cards are useless.  While that’s a pretty bold statement, it makes sense.  If you hand someone your business card but don’t receive one from them, it puts all the responsibility on them to contact you.  If you’re a student networking with a practitioner, that professional has no responsibility to contact you, but you have every opportunity to get in touch with them.  If someone doesn’t offer you a business card (though they probably will) give them one of yours anyway and ask them if it would be okay to contact them in some other way, like email.  Obviously you can feel out the situation and whether it will be appropriate or not, but nine times out of 10 they’ll gladly pass it along.

4. Meet up with professionals in a relaxed setting

One of the best ways to build connections is to get to know professionals. Find out what led them to the position they hold, ask them what kinds of classes they took in college, and what kinds of activities or organizations they are involved in.  This not only brings you closer to the professional, but will also provide insight into what will help you advance in the field.  Again, this may not be appropriate in some cases, but meeting up for coffee or a casual lunch, even stopping by their office when they have a break in the day can be a great opportunity for this interaction.  Some classes assign this kind of interview project, but it’s much more enjoyable and helpful when you just do it for yourself on your own time.  It’s also a great way to find out more about internships that may be available and who knows – maybe you’d even be extended an offer!

Don’t be afraid to put yourself out there (that sounds oddly like a pathetic tagline for a dating site).  In all seriousness, professionals want to get to know you just as much as you want to get to know them.  After all, you’re going to be working alongside them soon enough and you need to be prepared for the work!  So no more timid Twitter follows, get out there and network.

-Liz Moy

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Filed under Butler, networking, PR, PRSSA, Public Relations, social media

Getting the ball rollin’

Welcome!

We’re Rise Innovations, a student-run advertising agency comprised of Butler University PRSSA members.  2010 will be our first year offering services, and we’re excited to get started.  Make sure to follow us on twitter (@riseinnovations), and check back often for more updates and blog posts from firm members!

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