Tag Archives: social media

PORTFOLIO: Samaritan’s Feet Infiniti Coaches Challenge

 

Please visit http://promo.espn.go.com/espn/contests/infiniti/2011/ and vote for Coach John Calipari and Samaritan’s Feet.

For more information about Samaritan’s Feet visit http://www.samaritansfeet.org.

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Filed under advertising, barefoot for bare feet, PR, Samaritan's Feet, social media

Barefoot Inspiration Expands to Students

Coaches across the nation have been going barefoot to raise awareness for Samaritan’s Feet since 2008, but last Friday the inspiration expanded beyond just the sidelines.  It spread to the stands.

 

Going barefoot during athletic events has raised awareness of Samaritan’s Feet across the country and has begun to influence fans to sacrifice their footwear for the hope of a better life for children in need.  At the Butler vs. Green Bay basketball game on January 21st, people not only noticed Brad Stevens going barefoot for charity but also Butler’s fan-based organization Dawg Pound who forfeited their shoes for the cause.  The expansion of going barefoot from coaches to fans shows that Samaritan’s Feet has spoken and inspired students and adults alike for a common cause.

 

As Butler University continues to embrace and expand the Barefoot for Bare Feet campaign, other universities are continuing to adopt the trend of going barefoot for charity across the nation.  What began as an evolving idea first originated with IUPUI basketball coach Ron Hunter has expanded to thousands of coaches from coast to coast willing to kick off their shoes to make a difference.

 

As Samaritan’s Feet continues to inspire coaches on the sidelines and fans in the stands, the hope of motivating individuals beyond the court is within reach, one step at a time.

 

 

-Lissa Phillips

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Filed under barefoot for bare feet, Samaritan's Feet, social media

Holiday Promotions!

Advertising almost always plays a role in consumerism, but the holiday season is by far the most ad-tastic time of the year. Many companies leverage the holiday season to increase sales, and if you were one of the people who woke up at 4 a.m. on Black Friday, their efforts are working! Every single commercial is holiday themed, whether it’s trying to sell you coffee or cars. Retail stores explode with Christmas decorations and music to get you in the shopping spirit. (And it usually works!) As a consumer of every day media, I’ve been targeted countless times by print, web and ambient advertising around this time of year. But now, I’ve also experienced the other side of this craziness, and it’s made me think a lot about how much work companies put into holiday campaigns and promotions.

 

This year, I’m interning for a non-profit that essentially relies on the holiday season to get through the rest of the year. Therefore, they’ve kept me busy designing holiday displays, promoting Christmas sale events, and googling “holiday advertising ideas” for inspiration. Amongst all the other crap out there, how do you get your specific product or service to stand out? It’s a tough call. Our team has attended tons of events all over the Midwest, participated in Black Friday sales, and completely altered its social media strategy to better suit this time of the year. It’s impressive how well thought out the process is, and this is just a small non-profit. I can’t even imagine how much extra work large, national corporations and non-profits put into the holidays!

 

Going along with this holiday brainstorm here, I’ve noticed some pretty awesome gifts this year that aren’t necessarily traditional – and truly speak to the social media/viral phenomenon that our industry is experiencing. Obviously you can buy iTunes gift cards at most stores, but now you can purchase Facebook credit gift cards, too. This is the first year I’ve noticed that. And if you haven’t checked out the mobile app SWAGG, take a look at how it’s revolutionizing gift card giving for special occasions. SWAGG lets you send and receive gift cards, ditching the plastic for digital barcodes that stores can scan at the checkout counter. (You can use it for online purchases!) Just tap your screen to unwrap the gift, and you can even attach a video message for the receiver to view when they open it. Pretty cool stuff. And then, of course, there’s Groupon. My mom used a Groupon offer last week to save money at one of my sister’s favorite retail stores when she went Chrsitmas shopping. I can’t wait to see what else our industry’s masterminds will come up with, especially in regards to the holiday season. What else have you seen this month that’s caught your attention and encouraged you to shop?

 

– Lauren Fisher

 

 

 

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Social media’s influence on GAP

I went home for Butler’s fall break this week and was catching up with my mom at dinner one night. At some point in the conversation, I asked her what she thought of the new Gap logo and that whole controversy – to which she replied, “huh?” Shocked that she hadn’t heard, I filled her in. At the end of my spiel about rebranding, crowd sourcing and regret, she was stumped. “So…what’s the big deal?” she asked. Oh, boy….

 

I won’t bore you with the story of what happened with Gap. (If you don’t know about it, read here.) And I definitely can’t offer insight or opinion on the topic better than the next person who’s blogged or commented on the situation thus far. However, the conversation with my mom made me think about something entirely different. For those who aren’t connected on Twitter, read blogs, and constantly interact with people/resources in the advertising industry – are rebranding efforts THAT big of a deal? Does an altered logo change consumer behavior for all other audiences who couldn’t care less if a color or font is suddenly different? It also made me wonder to what extent a logo can change before “mass” audiences notice. For example, MasterCard changed their logo about four years ago (did you notice?), and State Farm Insurance recently updated theirs as well. I’m curious to see how many people outside the industry notice these things, and what it takes for them to talk about it.

 

It’s hard to put myself in my mom’s shoes, because I’m all over the design and advertising industry, and make it a way of life. But I’m interested to see if the off-Twitter community and older generations even care about efforts like these. To me, the whole Gap situation was a terrible mistake and I can see why the company went back to the old logo. It totally changed my perception of the company, even though I don’t shop there and don’t know much about it. But is that a universal reaction? I doubt it. Hmm…

-Lauren Fisher

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Barefoot for Bare Feet Has Taken its First Steps!

On September 6, 2010 we launched a social media campaign, Barefoot for Bare Feet, for Samaritan’s Feet—a non-profit that distributes shoes to needy children all over the world.

We’re aiming to raise $1,000,000 by January 17, 2011, increase Barefoot for Bare feet’s social media following and reach out to PRSSA chapters around the country to get them involved.

To achieve these objectives, we developed a micro site and a blog to provide detailed information about the campaign including: contests, interviews, news stories and coach blogs.  And since it is a social media campaign, Twitter and Facebook posts will be the backbone of our efforts.  Social media messaging will communicate contests and also fundraisers including a text to donate on the 17th of every month.  To increase awareness of Samaritan’s Feet and to increase followers on the social media platforms, we will reach out to Butler PRSSA and other chapters around the country, Butler alumni, Butler sports marketing, Butler’s Colleges of Communication and Business, and community churches and high schools.  We will provide them with specialized plans to help them contribute to the cause as much as possible.  To find out more information on the campaign or how to get involved go to www.barefootforbarefeet.com (launching soon), www.barefootforbarefeet.wordpress.com or follow us on Twitter @tweet_4_feet.

Thanks in advance for all of your support, we’re looking forward to moving forward!

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Filed under Branding, Butler, event planning, PRSSA, Samaritan's Feet, social media

Samaritan’s Feet Turns to Butler Students for Social Media Plan: College of Communication students to aid global nonprofit

INDIANAPOLIS (June 29, 2010)—The Public Relations Student Society of America (PRSSA) and Rise Innovations has been chosen to develop and implement the first social media plan for the globally known nonprofit, Samaritan’s Feet.  The plan will be developed to aid the “Barefoot Coaches” campaign this winter.

Samaritan’s Feet is a nonprofit organization founded by Emmanuel (Manny) Ohonme in 2003. Nigerian-born Ohonme was nine years old when he received a pair of shoes from a “Good Samaritan.” He created the organization with the goal to provide shoes to 10 million impoverished individuals in the next 10 years with a message of hope. Samaritan’s Feet collects shoes to be distributed around the world. Individuals receiving shoes are told a biblical story of faith, hope, and love while having their feet washed.

“Barefoot Coaches” started in 2008 when IUPUI men’s basketball coach, Ron Hunter, agreed to coach a game barefoot to raise awareness and collect shoes for Samaritan’s Feet. Hunter’s efforts encouraged other basketball coaches “to go barefoot” including Butler men’s basketball coach, Brad Stevens, who has participated the past two years. The campaign has received national press and thousands more college and high school coaches continue to join each year.

PRSSA and Rise Innovations were chosen for this project due to their close relationship with the city of Indianapolis and respected student programs.

“Samaritan’s Feet is thrilled to be partnering with the Butler University PRSSA and Rise Innovations to grow our influence among college campuses and universities,” said Ohonme. “We envision this project to be a student –created, student-developed, and student-implemented campaign providing real-world experience and nationwide recognition for both Butler University and Samaritan’s Feet.”

Ohonme continues, “with the support of both Butler University students and Butler Coach Brad Stevens, we anticipate expanding our impact nationwide, allowing us to increase the number of children in need who will benefit from new athletic shoes through Samaritan’s Feet.”

PRSSA and Rise Innovations plans to use various forms of social media such as Twitter, Facebook, blogs and podcasts as well as partner with the Butler community, city of Indianapolis and other campuses across the country.   Planning has already begun and program tactics will be introduced in fall 2010.

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About the Public Relations Society of America

Butler University’s chapter of the Public Relations Society of America is a pre-professional public relations organization designed to provide students with real communication experiences building on classroom teachings. PRSSA membership benefits include scholarships, networking, and opportunities to develop a professional portfolio.

Headquartered in New York City, the Public Relations Student Society of America (PRSSA) is the world’s pre-eminent, pre-professional public relations organization. Founded in 1968 by the Public Relations Society of America (PRSA), the organization has grown to more than 10,000 members at 300 Chapters across the United States and one Chapter in Argentina. PRSSA membership benefits include scholarships and awards as well as internships, jobs and professional development opportunities.

About Rise Innovations
Rise Innovations is a student run integrated marketing communications firm at Butler University founded in 2010 and is composed of students in Butler University’s Public Relations Student Society of America. Rise Innovations provides professional communications services to its clients, while furthering its members’ educations through real-life experiences. For more information, visit www.riseinnovations.com.

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Filed under advertising, Branding, Butler, creative, event planning, PR, PRSSA, Public Relations, Samaritan's Feet, social media

Building Personal [real] Relationships

In the age of social media we get pretty used to communicating over some type of electronic medium.  While this certainly makes our jobs as communicators easier and more effective we tend to forget that real relationships involve face-to-face contact, not just a friend add on Facebook or a follow on Twitter.  There have been numerous studies and articles written on this trend of substituting real personal contact with online communication, and if you’ve taken any kind of mass communications class you talk about this A LOT!  It’s even been looked at from a psychological standpoint.  But I could go on about that for much longer than a blog post.

The bottom line is that networking doesn’t work over any type of social media, even over more professional sites like LinkedIn.  If you truly want to build connections with professionals or peers in this field it takes that first handshake and face-to-face introduction.  Here are four tips I’ve realized over the past year from my own networking experiences that will hopefully help you as you take your education to the next level and start exploring the working world of PR and Advertising.

1. Go to networking events…even if you don’t know anyone there.

Obviously networking events are the perfect place to get to know other people and potentially build a new relationship.  There are so easy to find, and usually are broadcast across campus if it is a University-sponsored event.  At Butler we are so lucky to have a strong affiliated PRSA chapter who host monthly breakfasts and an array of other events that are always open and usually discounted to members of PRSSA.   It also gives you the perfect opportunity to build a great first impression with another practitioner and opportunity to exchange contact information.  As terrifying as it sounds, going solo to networking events can be a huge advantage.  Though going with people you’re familiar with can provide a little cushion of confidence, going by yourself allows you to spend as much time talking to whomever you like and keep the focus on you.  It’s okay to be a little selfish sometimes.

2. Learn how to speak up and start conversations

Don’t be shy!  It’s funny because once people get to know me they can’t believe that I would ever be shy, but sometimes around strangers I don’t like to speak up.  When you’re meeting someone at a networking event, casually meeting up for coffee, or especially for going into an interview it’s important to be confident and bold.  Focus on the conversation and don’t get distracted or constantly check your phone.  At the same time you don’t want to dominate conversation with yourself or be afraid to talk about topics other than your work.  Learn how to add natural transitions into conversation and ask questions of the other person.  That comes with practice.

3. Follow up on business cards

I recently read an article that said business cards are useless.  While that’s a pretty bold statement, it makes sense.  If you hand someone your business card but don’t receive one from them, it puts all the responsibility on them to contact you.  If you’re a student networking with a practitioner, that professional has no responsibility to contact you, but you have every opportunity to get in touch with them.  If someone doesn’t offer you a business card (though they probably will) give them one of yours anyway and ask them if it would be okay to contact them in some other way, like email.  Obviously you can feel out the situation and whether it will be appropriate or not, but nine times out of 10 they’ll gladly pass it along.

4. Meet up with professionals in a relaxed setting

One of the best ways to build connections is to get to know professionals. Find out what led them to the position they hold, ask them what kinds of classes they took in college, and what kinds of activities or organizations they are involved in.  This not only brings you closer to the professional, but will also provide insight into what will help you advance in the field.  Again, this may not be appropriate in some cases, but meeting up for coffee or a casual lunch, even stopping by their office when they have a break in the day can be a great opportunity for this interaction.  Some classes assign this kind of interview project, but it’s much more enjoyable and helpful when you just do it for yourself on your own time.  It’s also a great way to find out more about internships that may be available and who knows – maybe you’d even be extended an offer!

Don’t be afraid to put yourself out there (that sounds oddly like a pathetic tagline for a dating site).  In all seriousness, professionals want to get to know you just as much as you want to get to know them.  After all, you’re going to be working alongside them soon enough and you need to be prepared for the work!  So no more timid Twitter follows, get out there and network.

-Liz Moy

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Filed under Butler, networking, PR, PRSSA, Public Relations, social media